Marketing case studies : how to tackle them; how to answer them
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford:
Butterworth-Heinemann,
1995.
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| Edition: | 2nd ed.. |
| Subjects: |
| LEADER | 00524pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000023502 | ||
| 005 | 20080312090000.0 | ||
| 020 | 0 | 0 | |a 0750620110 |
| 090 | 0 | 0 | |a HF2346 |b MAS 1995 |
| 100 | 1 | 0 | |a Massingham |
| 245 | 1 | 0 | |a Marketing case studies : |b how to tackle them; how to answer them |c Lester Massingham and Geoff and Lancaster. |
| 250 | 0 | 0 | |a 2nd ed.. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth-Heinemann, |c 1995. |
| 300 | |a 212p.; |c 24cm. | ||
| 504 | 0 | 0 | |a Includes an index |
| 650 | 0 | 0 | |a Marketing -- |x Case studies |
| 700 | 1 | 1 | |a Lancaster, |h Geoff |