APA Citation

Massingham, & Lancaster. (1995). Marketing case studies: How to tackle them; how to answer them (2nd ed.). Oxford: Butterworth-Heinemann.

Chicago Style Citation

Massingham, and Lancaster. Marketing Case Studies: How to Tackle Them; How to Answer Them. 2nd ed. Oxford: Butterworth-Heinemann, 1995.

MLA Citation

Massingham, and Lancaster. Marketing Case Studies: How to Tackle Them; How to Answer Them. 2nd ed. Oxford: Butterworth-Heinemann, 1995.

Warning: These citations may not always be 100% accurate.