Integrated marketing communications : the holistic approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Woburn:
Butterworth-Heinemann,
1998.
|
| Subjects: |
| LEADER | 00458pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000023501 | ||
| 005 | 20090930090000.0 | ||
| 020 | 0 | 0 | |a 0750619236 |
| 082 | |a 659.1 YES | ||
| 090 | 0 | 0 | |a HF5415.123 |b YES 1998 |
| 100 | 1 | 0 | |a YESHIN |
| 245 | 1 | 0 | |a Integrated marketing communications : |b the holistic approach |c Tony Yeshin. |
| 260 | 0 | 0 | |a Woburn: |b Butterworth-Heinemann, |c 1998. |
| 300 | |a xi, 354p.; |c 25cm. | ||
| 504 | 0 | 0 | |a Includes an index |
| 650 | 0 | 0 | |a Communication in marketing |