YESHIN. (1998). Integrated marketing communications: The holistic approach. Woburn: Butterworth-Heinemann.
Chicago Style CitationYESHIN. Integrated Marketing Communications: The Holistic Approach. Woburn: Butterworth-Heinemann, 1998.
MLA CitationYESHIN. Integrated Marketing Communications: The Holistic Approach. Woburn: Butterworth-Heinemann, 1998.
Warning: These citations may not always be 100% accurate.