APA Citation

YESHIN. (1998). Integrated marketing communications: The holistic approach. Woburn: Butterworth-Heinemann.

Chicago Style Citation

YESHIN. Integrated Marketing Communications: The Holistic Approach. Woburn: Butterworth-Heinemann, 1998.

MLA Citation

YESHIN. Integrated Marketing Communications: The Holistic Approach. Woburn: Butterworth-Heinemann, 1998.

Warning: These citations may not always be 100% accurate.