rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior
    sub title: building marketing strategy
  name:
    name part: Hawkins
    role:
      role term: creator
  name:
    name part: Best
  name:
    name part: Mothersbaugh
  type of resource: text
  origin info:
    place:
      place term: Boston
    publisher: Irwin/McGraw Hill
    date issued: 2007
    edition: 10th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvi, 790p.: col.ill.; 26cm.
  note: Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
  note: Includes bibliographical references and index
  subject:
    topic: Consumer behavior
  subject:
    topic: Market surveys
  subject:
    topic: Consumer behavior --
    topic: Case studies
  identifier: 9780071109154 / 0071109153 (pbk.)
  record info:
    record creation date: 110603
    record change date: 20110603090000.0
    record identifier: 0000023124