00784pamaa2200229 4500 0000023124 20110603090000.0 110603 eng 9780071109154 / 0071109153 (pbk.) HF5415.33.U6 HAW 2007 Hawkins Consumer behavior : building marketing strategy Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. 10th ed. Boston: Irwin/McGraw Hill, 2007. xxvi, 790p.: col.ill.; 26cm. Includes bibliographical references and index Consumer behavior Market surveys Consumer behavior -- Case studies Best, Roger J. Mothersbaugh, David L. www.mhhe.com