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| LEADER |
00784pamaa2200229 4500 |
| 001 |
0000023124 |
| 005 |
20110603090000.0 |
| 008 |
110603 eng |
| 020 |
0 |
0 |
|a 9780071109154 / 0071109153 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.33.U6
|b HAW 2007
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| 100 |
1 |
0 |
|a Hawkins
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b building marketing strategy
|c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
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| 250 |
0 |
0 |
|a 10th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin/McGraw Hill,
|c 2007.
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| 300 |
|
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|a xxvi, 790p.:
|b col.ill.;
|c 26cm.
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Consumer behavior
|
| 650 |
0 |
0 |
|a Market surveys
|
| 650 |
0 |
0 |
|a Consumer behavior --
|x Case studies
|
| 700 |
1 |
1 |
|a Best,
|h Roger J.
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| 700 |
1 |
1 |
|a Mothersbaugh,
|h David L.
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| 901 |
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|u www.mhhe.com
|
