Description: Consumer behavior :

Main Author:	Hawkins
Other Authors:	Best,, Mothersbaugh,
Format:	Book
Language:	English
Published:	Boston: Irwin/McGraw Hill, 2007.
Edition:	10th ed.
Subjects:	Consumer behavior Market surveys Consumer behavior -- > Case studies

Physical Description:	xxvi, 790p.: col.ill.; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780071109154 / 0071109153 (pbk.)