00532pamaa2200181 4500 0000022330 20060620090000.0 0750640340 658.8 LAN HF5415 LAN 1998 LANCASTER Marketing fundamentals 1998-99 certificate Geoff Lancaster and Frank Withey. Oxford: Butterworth Heinemann, c1998. 219p.; 30cm. CIM student workbook series Marketing Withey, Frank Chartered Institute of Marketing