Broadcast/Cable programming : strategies and practices

Main Author: EASTMAN
Other Authors: FERGUSON,
Format: Book
Published: Belmont: Wadsworth Pub., 1997.
Edition:5th ed.
Subjects:
LEADER 00624pamaa2200193 4500
001 0000022026
005 20060628090000.0
020 0 0 |a 0534507441 (hard)  
082 |a 791.45 EAS 1997 
090 0 0 |a PN1992.55   |b EAS 1997 
100 1 0 |a EASTMAN  
245 1 0 |a Broadcast/Cable programming :   |b strategies and practices   |c Susan Tyler Eastman and Douglas A. Ferguson. 
250 0 0 |a 5th ed. 
260 0 0 |a Belmont:   |b Wadsworth Pub.,   |c 1997. 
300 |a xix, 471p.;   |c 25cm. 
650 0 0 |a Televesion programs --   |x Planning  
650 0 0 |a Radio programs --   |x Planning  
650 0 0 |a Cable television --   |x Planning  
700 1 1 |a FERGUSON,   |h Douglas A.