00531pamaa2200169 4500 0000021965 20130917090000.0 0749418648 658.827 SOU HD69.B7 SOU 1994 SOUTHGATE Total branding by design : how to make your brand's packaging more effective Paul Southgate. London : Kogan Page, 1994. 174 p. : ill. (some col.) ; 24cm. Brand name products -- Marketing -- Management Marketing Corporate image