Total branding by design : how to make your brand's packaging more effective

Main Author: SOUTHGATE
Format: Book
Published: London : Kogan Page, 1994.
Subjects:
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020 0 0 |a 0749418648  
082 |a 658.827 SOU 
090 0 0 |a HD69.B7   |b SOU 1994 
100 1 0 |a SOUTHGATE  
245 1 0 |a Total branding by design :   |b how to make your brand's packaging more effective   |c Paul Southgate. 
260 0 0 |a London : Kogan Page, 1994. 
300 |a 174 p. : ill. (some col.) ; 24cm. 
650 0 0 |a Brand name products --   |x Marketing --   |x Management  
650 0 0 |a Marketing  
650 0 0 |a Corporate image