00597pamaa2200193 4500 0000021964 20130917090000.0 0749421266 658.827 RAN HD69.B7 RAN 1997 Randall Branding : a practical guide to planning, organizing and strategy Geoffrey Randall. London: Kogan Page, 1997. vii, 162p.; 24cm. Marketing in Action Series Brand name products Brand name products -- Marketing Brand choice Advertising -- Brand name products