Branding : a practical guide to planning, organizing and strategy

Main Author: Randall
Format: Book
Published: London: Kogan Page, 1997.
Series:Marketing in Action Series
Subjects:
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020 0 0 |a 0749421266  
082 |a 658.827 RAN 
090 0 0 |a HD69.B7   |b RAN 1997 
100 1 0 |a Randall  
245 1 0 |a Branding :   |b a practical guide to planning, organizing and strategy   |c Geoffrey Randall. 
260 0 0 |a London:   |b Kogan Page,   |c 1997. 
300 |a vii, 162p.;   |c 24cm. 
440 0 0 |a Marketing in Action Series 
650 0 0 |a Brand name products  
650 0 0 |a Brand name products --   |x Marketing  
650 0 0 |a Brand choice  
650 0 0 |a Advertising --   |x Brand name products