APA Citation

Randall. (1997). Branding: A practical guide to planning, organizing and strategy. London: Kogan Page.

Chicago Style Citation

Randall. Branding: A Practical Guide to Planning, Organizing and Strategy. London: Kogan Page, 1997.

MLA Citation

Randall. Branding: A Practical Guide to Planning, Organizing and Strategy. London: Kogan Page, 1997.

Warning: These citations may not always be 100% accurate.