Business marketing : connecting strategy, relationships, and learning

Main Author: Dwyer
Other Authors: Tanner,
Format: Book
Published: Boston: Irwin McGraw Hill, 1999.
Subjects:
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090 0 0 |a HF5415   |b DWY 1999 
100 1 0 |a Dwyer  
245 1 0 |a Business marketing :   |b connecting strategy, relationships, and learning   |c F. Robert Dwyer and John F. Tanner. 
260 0 0 |a Boston:   |b Irwin McGraw Hill,   |c 1999. 
300 |a xxix, 670p.:   |b col.ill.;   |c 26cm. 
650 0 0 |a Marketing  
700 1 1 |a Tanner,   |h John F.