00442pamaa2200145 4500 0000021897 20090930090000.0 0803958579 658.83 MCQ HF5415.2 MCQ 1996 MCQUARRIE The market research toolbox : a concise guide for beginners Edward F. McQuarrie. Thousands Oaks: Sage Pub., 1996. xviii, 154p.; 23cm. Marketing research -- Methodology