The market research toolbox : a concise guide for beginners

Main Author: MCQUARRIE
Format: Book
Published: Thousands Oaks: Sage Pub., 1996.
Subjects:
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020 0 0 |a 0803958579  
082 |a 658.83 MCQ 
090 0 0 |a HF5415.2   |b MCQ 1996 
100 1 0 |a MCQUARRIE  
245 1 4 |a The market research toolbox :   |b a concise guide for beginners   |c Edward F. McQuarrie. 
260 0 0 |a Thousands Oaks:   |b Sage Pub.,   |c 1996. 
300 |a xviii, 154p.;   |c 23cm. 
650 0 0 |a Marketing research --   |x Methodology