00593pamaa2200193 4500 0000021879 20090930090000.0 0803971915 658.83 MAR HF5415.2 MAR 1996 MARKETING and consumer research in the public interest Ronald Paul Hill. Thousand Oaks: Sage Pub., 1996. x, 230p.; 23cm. Marketing research -- Social aspects Advertising -- Social aspects Public interest Consumer behavior Consumer education Hill, Ronald Paul