00527pamaa2200181 4500 0000021638 20080305090000.0 0130102296 (pbk.) 658.802 FIL HF5415.123 FIL 1999 Fill Marketing communications : contexts, contents and strategies Chris Fill. 2nd ed. London: Prentice Hall, 1999. xxiii, 656p.: ill.; 25cm. Sales promotion Communication in marketing Marketing channels