Marketing communications : contexts, contents and strategies
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Prentice Hall,
1999.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00527pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000021638 | ||
| 005 | 20080305090000.0 | ||
| 020 | 0 | 0 | |a 0130102296 (pbk.) |
| 082 | |a 658.802 FIL | ||
| 090 | 0 | 0 | |a HF5415.123 |b FIL 1999 |
| 100 | 1 | 0 | |a Fill |
| 245 | 1 | 0 | |a Marketing communications : |b contexts, contents and strategies |c Chris Fill. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a London: |b Prentice Hall, |c 1999. |
| 300 | |a xxiii, 656p.: |b ill.; |c 25cm. | ||
| 650 | 0 | 0 | |a Sales promotion |
| 650 | 0 | 0 | |a Communication in marketing |
| 650 | 0 | 0 | |a Marketing channels |