When ads work : new proof that advertising triggers sales
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
Lexington Books,
1995.
|
| Subjects: |
| LEADER | 00486pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000021433 | ||
| 005 | 20060530090000.0 | ||
| 020 | 0 | 0 | |a 0029166624 (hard) |
| 082 | |a 659.1 JON 1995 | ||
| 090 | 0 | 0 | |a HF5823 |b JON 1995 |
| 100 | 1 | 0 | |a JONES |
| 245 | 1 | 0 | |a When ads work : |b new proof that advertising triggers sales |c John Philip Jones. |
| 260 | 0 | 0 | |a New York: |b Lexington Books, |c 1995. |
| 300 | |a xvi, 240p.; |c 25cm. | ||
| 650 | 0 | 0 | |a Advertising -- |x Case studies |
| 650 | 0 | 0 | |a Sales promotion -- |x Case studies |