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When ads work :
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When ads work : new proof that advertising triggers sales
Main Author:
JONES
Format:
Book
Published:
New York:
Lexington Books,
1995.
Subjects:
Advertising --
>
Case studies
Sales promotion --
>
Case studies
Holdings
Description
Preview
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Physical Description:
xvi, 240p.; 25cm.
ISBN:
0029166624 (hard)
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