00585pamaa2200181 4500 0000021297 20190806090000.0 0132690853 (hard) 9780138957568 (IE) 658.8 BUR HF5415.123 BUR 1998 Burnett Introduction to marketing communication : an integrated approach John Burnett and Sandra Moriarty. New Jersey: Prentice Hall, 1998. xxxv, 659 [71]p.: col.ill.; 26cm. Communication in marketing Advertising campaigns Moriarty, Sandra