Introduction to marketing communication : an integrated approach

Main Author: Burnett
Other Authors: Moriarty,
Format: Book
Published: New Jersey: Prentice Hall, 1998.
Subjects:
LEADER 00585pamaa2200181 4500
001 0000021297
005 20190806090000.0
020 0 0 |a 0132690853 (hard)  
020 0 0 |a 9780138957568 (IE)  
082 |a 658.8 BUR 
090 0 0 |a HF5415.123   |b BUR 1998 
100 1 0 |a Burnett  
245 1 0 |a Introduction to marketing communication :   |b an integrated approach   |c John Burnett and Sandra Moriarty. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 1998. 
300 |a xxxv, 659 [71]p.:   |b col.ill.;   |c 26cm. 
650 0 0 |a Communication in marketing  
650 0 0 |a Advertising campaigns  
700 1 1 |a Moriarty,   |h Sandra