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LEADER |
00585pamaa2200181 4500 |
001 |
0000021297 |
005 |
20190806090000.0 |
020 |
0 |
0 |
|a 0132690853 (hard)
|
020 |
0 |
0 |
|a 9780138957568 (IE)
|
082 |
|
|
|a 658.8 BUR
|
090 |
0 |
0 |
|a HF5415.123
|b BUR 1998
|
100 |
1 |
0 |
|a Burnett
|
245 |
1 |
0 |
|a Introduction to marketing communication :
|b an integrated approach
|c John Burnett and Sandra Moriarty.
|
260 |
0 |
0 |
|a New Jersey:
|b Prentice Hall,
|c 1998.
|
300 |
|
|
|a xxxv, 659 [71]p.:
|b col.ill.;
|c 26cm.
|
650 |
0 |
0 |
|a Communication in marketing
|
650 |
0 |
0 |
|a Advertising campaigns
|
700 |
1 |
1 |
|a Moriarty,
|h Sandra
|