Description: Introduction to marketing communication :

Main Author:	Burnett
Other Authors:	Moriarty,
Format:	Book
Published:	New Jersey: Prentice Hall, 1998.
Subjects:	Communication in marketing Advertising campaigns

Physical Description:	xxxv, 659 [71]p.: col.ill.; 26cm.
ISBN:	0132690853 (hard) 9780138957568 (IE)