Burnett, & Moriarty. (1998). Introduction to marketing communication: An integrated approach. New Jersey: Prentice Hall.
Chicago Style CitationBurnett, and Moriarty. Introduction to Marketing Communication: An Integrated Approach. New Jersey: Prentice Hall, 1998.
MLA CitationBurnett, and Moriarty. Introduction to Marketing Communication: An Integrated Approach. New Jersey: Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.