rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Video to accompany: strategic marketing management cases (tape 2of2)
  name:
    name part: Cravens
    role:
      role term: creator
  name:
    name part: CRITTENDEN
  name:
    name part: Lamb
  type of resource: text
  origin info:
    place:
      place term: Chicago
    publisher: McGraw-Hill
    date issued: 1999
    issuance: monographic
  physical description:
    extent: 1 videocassette; 62 min.
  note: David W. Cravens, Charles W. Lamb, Jr. and Victoria A. Crittenden [
  note: Case 5-1Abb Traction (14:27)
  note: Case 6-1 Dunkin Donuts (7:29)
  note: Case 6-2 Roller Blade (12:00)
  note: Case 7-1 Cutco (13:17)
  note: Case7-2 Yoplait USA (14:42)
  subject:
    topic: Marketing --
    topic: Decision making
  subject:
    topic: Marketing --
    topic: Management --
    topic: Case studies
  classification: 658.802 CRA 1999
  identifier: 0256261288
  record info:
    record change date: 20081030090000.0
    record identifier: 0000021296