00874pamaa2200241 4500 0000021296 20081030090000.0 0256261288 658.802 CRA 1999 HF5415.13 CRA 1999 Cravens Video to accompany: strategic marketing management cases (tape 2of2) David W. Cravens, Charles W. Lamb, Jr. and Victoria A. Crittenden [ videorecording]. Chicago: McGraw-Hill, 1999. 1 videocassette; 62 min. Case 5-1Abb Traction (14:27) Case 6-1 Dunkin Donuts (7:29) Case 6-2 Roller Blade (12:00) Case 7-1 Cutco (13:17) Case7-2 Yoplait USA (14:42) Marketing -- Decision making Marketing -- Management -- Case studies CRITTENDEN, Victoria A. Lamb, Charles W.