Video to accompany: strategic marketing management cases (tape 2of2) - Cravens; CRITTENDEN; Lamb (Chicago: McGraw-Hill, 1999)
Case 5-1Abb Traction (14:27)
Case 6-1 Dunkin Donuts (7:29)
Case 6-2 Roller Blade (12:00)
Case 7-1 Cutco (13:17)
Case7-2 Yoplait USA (14:42)
Keywords: Marketing -- -- Decision making; Marketing -- -- Management -- -- Case studies