|
|
|
|
| LEADER |
00874pamaa2200241 4500 |
| 001 |
0000021296 |
| 005 |
20081030090000.0 |
| 020 |
0 |
0 |
|a 0256261288
|
| 082 |
|
|
|a 658.802 CRA 1999
|
| 090 |
0 |
0 |
|a HF5415.13
|b CRA 1999
|
| 100 |
1 |
0 |
|a Cravens
|
| 245 |
1 |
0 |
|a Video to accompany: strategic marketing management cases (tape 2of2)
|c David W. Cravens, Charles W. Lamb, Jr. and Victoria A. Crittenden [
|m videorecording].
|
| 260 |
0 |
0 |
|a Chicago:
|b McGraw-Hill,
|c 1999.
|
| 300 |
|
|
|a 1 videocassette;
|c 62 min.
|
| 500 |
0 |
0 |
|a Case 5-1Abb Traction (14:27)
|
| 500 |
0 |
0 |
|a Case 6-1 Dunkin Donuts (7:29)
|
| 500 |
0 |
0 |
|a Case 6-2 Roller Blade (12:00)
|
| 500 |
0 |
0 |
|a Case 7-1 Cutco (13:17)
|
| 500 |
0 |
0 |
|a Case7-2 Yoplait USA (14:42)
|
| 650 |
0 |
0 |
|a Marketing --
|x Decision making
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|x Case studies
|
| 700 |
1 |
1 |
|a CRITTENDEN,
|h Victoria A.
|
| 700 |
1 |
1 |
|a Lamb,
|h Charles W.
|
