Video to accompany: strategic marketing management cases (tape 2of2)
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chicago:
McGraw-Hill,
1999.
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| Subjects: |
| Item Description: | Case 5-1Abb Traction (14:27) Case 6-1 Dunkin Donuts (7:29) Case 6-2 Roller Blade (12:00) Case 7-1 Cutco (13:17) Case7-2 Yoplait USA (14:42) |
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| Physical Description: | 1 videocassette; 62 min. |
| ISBN: | 0256261288 |