00652pamaa2200193 4500 0000021086 20090130090000.0 0135770572 (pbk) 658.80095 CAS HF5415.12.A8 CAS 1996 CASES in marketing management and strategy : an Asia-Pacific perspective John A. Quelch ... [et al.]. Singapore: Prentice Hall, 1996. xi, 507p.: ill.; 24cm. Marketing -- AsiaxCase studies Marketing -- Management -- Case studies -- Asia Swee Hoon Ang Siew Meng Leong CHIN TIONG TAN Quelch, John A.