CASES in marketing management and strategy : an Asia-Pacific perspective

Other Authors: Swee Hoon Ang, Siew Meng Leong, CHIN TIONG TAN, Quelch,
Format: Book
Published: Singapore: Prentice Hall, 1996.
Subjects:
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001 0000021086
005 20090130090000.0
020 0 0 |a 0135770572 (pbk)  
082 |a 658.80095 CAS 
090 0 0 |a HF5415.12.A8   |b CAS 1996 
245 0 0 |a CASES in marketing management and strategy :   |b an Asia-Pacific perspective   |c John A. Quelch ... [et al.]. 
260 0 0 |a Singapore:   |b Prentice Hall,   |c 1996. 
300 |a xi, 507p.:   |b ill.;   |c 24cm. 
650 0 0 |a Marketing --   |z AsiaxCase studies  
650 0 0 |a Marketing --   |x Management --   |x Case studies --   |z Asia  
700 1 1 |a Swee Hoon Ang  
700 1 1 |a Siew Meng Leong  
700 1 1 |a CHIN TIONG TAN  
700 1 1 |a Quelch,   |h John A.