Swee Hoon Ang, Siew Meng Leong, CHIN TIONG TAN, & Quelch. (1996). CASES in marketing management and strategy: An Asia-Pacific perspective. Singapore: Prentice Hall.
Chicago Style CitationSwee Hoon Ang, Siew Meng Leong, CHIN TIONG TAN, and Quelch. CASES in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice Hall, 1996.
MLA CitationSwee Hoon Ang, Siew Meng Leong, CHIN TIONG TAN, and Quelch. CASES in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.