MARKETING management : an Asian perspective
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Published: |
Singapore:
Prentice Hall,
1999.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00559pamaa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000020823 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 9780130109804 |
| 082 | |a 658.8 MAR | ||
| 090 | 0 | 0 | |a HF5415.13 |b MAR 1999 |
| 245 | 0 | 0 | |a MARKETING management : |b an Asian perspective |c Philip Kotler ... [et al.]. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Singapore: |b Prentice Hall, |c 1999. |
| 300 | |a xvi, 904p.; |c 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management -- |z Asian |
| 700 | 1 | 1 | |a Kotler, Philip |
| 700 | 1 | 1 | |a Swee Hoon Ang |
| 700 | 1 | 1 | |a Siew Meng Leong |
| 700 | 1 | 1 | |a CHIN TIONG TAN |