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MARKETING management :
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MARKETING management : an Asian perspective
Other Authors:
Kotler, Philip
,
Swee Hoon Ang
,
Siew Meng Leong
,
CHIN TIONG TAN
Format:
Book
Published:
Singapore:
Prentice Hall,
1999.
Edition:
2nd ed.
Subjects:
Marketing --
>
Management --
>
Asian
Holdings
Description
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Physical Description:
xvi, 904p.; 24cm.
ISBN:
9780130109804
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