00550pamaa2200181 4500 0000020710 20060619090000.0 0844231584 659.111 SIS HF5826.5 SIS 1989 SISSORS Advertising media planning Jack Z. Sissors and Lincoln Bumba. 3rd ed. Lincolnwood, Ill.: NTC Business Books, c1989. xii, 461p.: ill.; 25cm. Includes bibliographical references and index Advertising media planning BUMBA, Lincoln