Advertising media planning
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Lincolnwood, Ill.:
NTC Business Books,
c1989.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00550pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000020710 | ||
| 005 | 20060619090000.0 | ||
| 020 | 0 | 0 | |a 0844231584 |
| 082 | |a 659.111 SIS | ||
| 090 | 0 | 0 | |a HF5826.5 |b SIS 1989 |
| 100 | 1 | 0 | |a SISSORS |
| 245 | 1 | 0 | |a Advertising media planning |c Jack Z. Sissors and Lincoln Bumba. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Lincolnwood, Ill.: |b NTC Business Books, |c c1989. |
| 300 | |a xii, 461p.: |b ill.; |c 25cm. | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Advertising media planning |
| 700 | 1 | 1 | |a BUMBA, |h Lincoln |