00602pamaa2200181 4500 0000020476 20080528090000.0 0750640278 HF5415.13 FIF 1998 FIFIELD Strategic marketing management 1998-99 : planing and control, analysis and decision Paul Fifield and Colin Gilligan. Oxford: Butterworth Heinemann, 1998. xviii, 302p.: ill.; 30cm. CIM workbook Strategic planning Marketing -- Management Gilligan, Colin Chartered Institute of Marketing