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Strategic marketing management 1998-99 : planing and control, analysis and decision

Main Author: FIFIELD
Corporate Author: Chartered Institute of Marketing
Other Authors: Gilligan,
Format: Book
Published: Oxford: Butterworth Heinemann, 1998.
Subjects:
Strategic planning
Marketing -- > Management
Item Description:CIM workbook
Physical Description:xviii, 302p.: ill.; 30cm.
ISBN:0750640278

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