APA Citation

FIFIELD, & Gilligan. (1998). Strategic marketing management 1998-99: Planing and control, analysis and decision. Oxford: Butterworth Heinemann.

Chicago Style Citation

FIFIELD, and Gilligan. Strategic Marketing Management 1998-99: Planing and Control, Analysis and Decision. Oxford: Butterworth Heinemann, 1998.

MLA Citation

FIFIELD, and Gilligan. Strategic Marketing Management 1998-99: Planing and Control, Analysis and Decision. Oxford: Butterworth Heinemann, 1998.

Warning: These citations may not always be 100% accurate.