00799pamaa2200217 4500 0000020147 20060321090000.0 0070580561 658.84 NEW 1999 HF5415.126 NEW 1999 The new direct marketing : how to implement a profit-driven database marketing strategy David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].. 3rd ed. New York: McGraw Hill, c1999. xx, 716p.: ill., map; 29cm. Direct marketing -- Data processing Direct marketing -- Statistical methods Database management Internet marketing Database marketing Batra, Rajeev David Shepard Associates