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|a 658.84 NEW 1999
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|a HF5415.126
|b NEW 1999
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|a The new direct marketing :
|b how to implement a profit-driven database marketing strategy
|c David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]..
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|a 3rd ed.
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|b McGraw Hill,
|c c1999.
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|a xx, 716p.:
|b ill., map;
|c 29cm.
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|a Direct marketing --
|x Data processing
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|a Direct marketing --
|x Statistical methods
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|a Database management
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| 650 |
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|a Internet marketing
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|a Database marketing
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|a Batra,
|h Rajeev
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|a David Shepard Associates
|
