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The new direct marketing : how to implement a profit-driven database marketing strategy

Corporate Author: David Shepard Associates
Other Authors: Batra,
Format: Book
Published: New York: McGraw Hill, c1999.
Edition:3rd ed.
Subjects:
Direct marketing -- > Data processing
Direct marketing -- > Statistical methods
Database management
Internet marketing
Database marketing
Physical Description:xx, 716p.: ill., map; 29cm.
ISBN:0070580561

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