APA Citation

Batra. (1999). The new direct marketing: How to implement a profit-driven database marketing strategy (3rd ed.). New York: McGraw Hill.

Chicago Style Citation

Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 3rd ed. New York: McGraw Hill, 1999.

MLA Citation

Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 3rd ed. New York: McGraw Hill, 1999.

Warning: These citations may not always be 100% accurate.