00609pamaa2200181 4500 0000020146 20060620090000.0 0070526753 658.8 POS HF5415 POS 1999 POSTMA The new marketing era : marketing to the imagination in a technology-driven world Paul Postma. New York: McGraw-Hill, c1999. xii, 175p.: ill.; 23cm. Includes bibliographical references and index Marketing -- Psychological aspects Marketing -- Technological innovations Consumer behavior