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LEADER |
00609pamaa2200181 4500 |
001 |
0000020146 |
005 |
20060620090000.0 |
020 |
0 |
0 |
|a 0070526753
|
082 |
|
|
|a 658.8 POS
|
090 |
0 |
0 |
|a HF5415
|b POS 1999
|
100 |
1 |
0 |
|a POSTMA
|
245 |
1 |
4 |
|a The new marketing era :
|b marketing to the imagination in a technology-driven world
|c Paul Postma.
|
260 |
0 |
0 |
|a New York:
|b McGraw-Hill,
|c c1999.
|
300 |
|
|
|a xii, 175p.:
|b ill.;
|c 23cm.
|
504 |
0 |
0 |
|a Includes bibliographical references and index
|
650 |
0 |
0 |
|a Marketing --
|x Psychological aspects
|
650 |
0 |
0 |
|a Marketing --
|x Technological innovations
|
650 |
0 |
0 |
|a Consumer behavior
|