The new marketing era : marketing to the imagination in a technology-driven world

Main Author: POSTMA
Format: Book
Published: New York: McGraw-Hill, c1999.
Subjects:
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020 0 0 |a 0070526753  
082 |a 658.8 POS 
090 0 0 |a HF5415   |b POS 1999 
100 1 0 |a POSTMA  
245 1 4 |a The new marketing era :   |b marketing to the imagination in a technology-driven world   |c Paul Postma. 
260 0 0 |a New York:   |b McGraw-Hill,   |c c1999. 
300 |a xii, 175p.:   |b ill.;   |c 23cm. 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Psychological aspects  
650 0 0 |a Marketing --   |x Technological innovations  
650 0 0 |a Consumer behavior