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| LEADER | 00609pamaa2200181   4500 | 
| 001 | 0000020146 | 
| 005 | 20060620090000.0 | 
| 020 | 0 | 0 | |a 0070526753 | 
| 082 |  |  | |a 658.8 POS | 
| 090 | 0 | 0 | |a HF5415  
  |b POS 1999 | 
| 100 | 1 | 0 | |a POSTMA | 
| 245 | 1 | 4 | |a The new marketing era :  
  |b marketing to the imagination in a technology-driven world   
  |c Paul Postma. | 
| 260 | 0 | 0 | |a New York:  
  |b McGraw-Hill,  
  |c c1999. | 
| 300 |  |  | |a xii, 175p.:  
  |b ill.;  
  |c 23cm. | 
| 504 | 0 | 0 | |a Includes bibliographical references and index | 
| 650 | 0 | 0 | |a Marketing --  
  |x Psychological aspects | 
| 650 | 0 | 0 | |a Marketing --  
  |x Technological innovations | 
| 650 | 0 | 0 | |a Consumer behavior |