POSTMA. (1999). The new marketing era: Marketing to the imagination in a technology-driven world. New York: McGraw-Hill.
Chicago Style CitationPOSTMA. The New Marketing Era: Marketing to the Imagination in a Technology-driven World. New York: McGraw-Hill, 1999.
MLA CitationPOSTMA. The New Marketing Era: Marketing to the Imagination in a Technology-driven World. New York: McGraw-Hill, 1999.
Warning: These citations may not always be 100% accurate.