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Services marketing :
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Services marketing : Australia and New Zealand
Main Author:
Lovelock
Other Authors:
Patterson,
,
Walker,
Format:
Book
Published:
Sydney:
Prentice Hall,
1998.
Subjects:
Services industries --
>
Marketing --
>
New Zealand
Customer services --
>
Marketing --
>
Australia
Customer services --
>
Marketing --
>
New Zealand
Services industries --
>
Marketing --
>
Australia
Holdings
Description
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